Women Who Changed the Beauty Industry for the Better

One of our favorite months of the year is finally upon us… Women’s History Month! You already know that we’ll take any chance we can get to celebrate the amazing women around us, but this month we’re putting a focus on the women who changed the game in the beauty and skincare world. Without the amazing women we’re going to mention in this article, the beauty industry as we know it today probably wouldn’t exist. So let’s get to it!

Madam CJ Walker

In 1905, Madam C.J. Walker created a line of hair care products for African American men and women dealing with hair loss. Walker was revolutionary for her time due to the fact that the majority of the hair care brands at the time were owned by white men.⁠ What made Walker different was how she promoted her product, which allowed her to connect with her customer on a more personalized level. She marketed and sold her product through self-promotion, door-to-door sales, and live product demonstrations.⁠ All of this eventually led to her becoming the first African American woman to become a self-made millionaire!

Twiggy Lawson

Twiggy Lawson, born Lesley Hornby, was one of the biggest beauty and fashion icons of the 1960s. She is widely known for her short blonde hair, her large eyes, and edgy makeup looks. According to Eleonora Pilastro of The Italian Reve, Twiggy’s “figure was androgynous, [she] always dressed in mini-skirts and dresses with bold, simple and geometric patterns, and she represented the boom of a younger generation’s taste…” Twiggy Lawson truly was a pioneer when it came to unique beauty looks, and she often focused her attention on her lashes to achieve her signature doll-eye look. At only 16 years old, Twiggy became an icon of the 60s none of us will ever forget.

Marilyn Monroe

Marilyn Monroe is one of the most influential people in the beauty industry to date, and we kind of consider her to be one of the original “influencers.” Many people remember Marilyn as “a smiling, beautiful woman, a talented actress, [and] a sensual figure of the past.” She is often known as the creator behind the staple makeup technique of applying “false lashes cut in halves, to look more natural, and applied white eyeshadow from the inner corner of the eye to the brow bone.” In our eyes, Marilyn was definitely one of the original beauty influencers.

About Eossi Beauty

Eossi Beauty embraces the power of clean and pure botanicals. Derived from nature, our uniquely effective beauty products are created by two women driven by one purpose: to make life brighter—because we all deserve to feel as good as we look, naturally. Our affordable products are carefully formulated with sustainably sourced and thoroughly vetted ingredients, such as plant-based essential oils and broad-spectrum hemp cannabinoid oil that’s independently lab tested for quality and purity. Every day, our founders Shannon and Rochonne are living the Eossi Beauty ethos: create your own dynamic energy, cultivate love, and let your beauty shine.

Come hang with us! You can find us on social @eossibeauty or send us an email at social@eossibeauty.com! We can’t wait for you to join our #GlowFam!


  1. https://www.byrdie.com/inspiring-black-women#madam-cj-walker
  2. https://www.theitalianreve.com/the-most-iconic-women-in-make-up-history/