Brands in the beauty and skincare industries that are focused on sustainability and being eco-conscious are paving the way for green beauty to become the new normal. Sustainable beauty, ethical beauty, green beauty, whatever you want to call it, all mean the same thing - “products using natural ingredients produced from renewable raw materials.” Sustainability in the cosmetics and skincare industry has come a long way, but still has more to go.
Here at Eossi Beauty, we pride ourselves in the fact that our product bottles and packaging are 100% recyclable. We believe that everyone should have access to clean beauty and skincare products while also giving back to the planet we all live on. Sustainable beauty isn’t just about the packaging though - get ready for a rundown on what sustainability in the beauty industry means and why it matters.
What is Sustainable Beauty?
Like we said before, sustainable beauty consists of “products using natural ingredients produced from renewable raw materials.” According to Acme-Hardesty, the term “green beauty” typically refers to “products using environmentally-friendly formulations, production practices or packaging methods.” In the United States specifically, the Federal Trade Commission has published guidelines surrounding what green and/or sustainable beauty actually means from a marketing standpoint, but these guidelines are still very loose.
Many beauty brands that are paving the way for sustainable beauty use oleochemicals in their products, which are chemicals or ingredients that are derived from natural sources, such as plants and bacteria. Three of the most common oleochemicals found in beauty and skincare products are:
- Natural oils, such as argan oil and coconut oil. You can find both of these oils in our Facial Glow Oil!
- Agricultural plants, such as hemp and soybeans.
- Bacteria - This is a renewable resource currently being studied in the context of beauty and skincare products. According to Acme-Hardesty, the French biotechnology company Deinove is currently studying the Deinococcus bacteria for its chemical production properties. Acme-Hardesty says that the biotechnology company has “used the bacterium to create aromatic ingredients and pigments for the cosmetic industry, representing a potential market value in the hundreds of millions of dollars.”
As you can see, ethical beauty matters in all aspects. From the product itself, to marketing, to the product packaging, sustainability matters in all areas of product development.
Why It Matters
Being sustainable in all aspects of your life is always a good idea, especially with the rise of climate change we are all currently facing. If you’re a beauty lover like we are, we want you to know that it matters what you put on your skin, and who wouldn’t want to help the planet while doing it? As we see the effects of climate change with each passing year, it’s important to think about how sustainability could be incorporated into different aspects of your life.
According to a 2019 Forbes article, 70% of the packaging from the consumer product goods industry, which includes beauty and skincare products, is not recycled and ends up in landfills. Data coming from Zero Waste Week in 2018 revealed that “more than 120 billion units of cosmetics packaging were produced globally—the majority of which were not recyclable.” By supporting companies who put a clear focus on sustainability and creating recyclable products and packaging, you can help move the needle in the other direction toward a more sustainable future.
Considering that many companies in the beauty and skincare industry are becoming more and more sustainable in their product ingredients, it’s important to know that many oleochemicals are less likely to cause any skin issues, such as irritation or allergic reactions. Acme-Hardesty says that without “synthetic, toxic chemicals or artificial colors, sustainable products rely on the healing properties found naturally in plants and animals — the ingredients humans have been using for centuries.”
How You Can Help
The most straightforward way you can help the beauty and skincare industry continue to move toward a cleaner, more sustainable future is by using your voice. Whether this means sharing their brand story on social media, emailing a brand to tell them how much you support their mission, or simply buying their products, using your voice is a sure-fire way to propel the clean beauty industry forward.
About Eossi Beauty
Eossi Beauty embraces the power of clean and pure botanicals. Derived from nature, our uniquely effective beauty products are created by two women driven by one purpose: to make life brighter—because we all deserve to feel as good as we look, naturally. Our affordable products are carefully formulated with sustainably sourced and thoroughly vetted ingredients, such as plant-based essential oils and broad-spectrum hemp cannabinoid oil that’s independently lab tested for quality and purity. Every day, our founders Shannon and Rochonne are living the Eossi Beauty ethos: create your own dynamic energy, cultivate love, and let your beauty shine.