I recently got to sit down with our co-founder and CEO, Shannon Kaygi, and have a conversation about her role in the company, what she was doing before coming up with the idea for Eossi Beauty, and her hopes for the future. You certainly don’t want to miss this one, so settle in, get comfortable, and get ready to learn all about Shannon’s journey.
Shelby: What were you doing before you got the idea for Eossi Beauty? When did you get the idea for building a lifestyle brand?
Shannon: Back in 2018 when I started my distribution company, business was thriving. I was moving quite a bit of product, which was exciting, but I had no control over the product. I decided at the end of 2018 that I wanted to create a brand, specifically a lifestyle brand. I wanted to have more control over what I was putting into the market. I also had a strong desire to create a community and to help educate the masses about hemp and CBD and I officially started the LLC at the beginning of 2019!
S: How has working with your business partner, Rochonne, made the experience of building Eossi Beauty different than building your other companies?
S: Rochonne came into my life very serendipitously. When I started this business I did not have a partner and I wasn’t sure I wanted one. I had a previous business with a partner and it was not a good experience for me. Rochonne was a different type of human. We vibe so well and we are so good at communicating. Having a partner to share all the trials and tribulations of a business with is really powerful.
S: You’re what people would call a “serial entrepreneur.” Do you identify yourself with this title?
S: I do identify as a serial entrepreneur. For me, it is almost an addiction. Everything I look at I think “how can I turn it into a business?”. After working at the last company I worked for I decided I never wanted to work for anyone again. I never felt valued and being an entrepreneur you feel value every day. I also have the ability to make my own schedule and I get to work with only the people that I want to work with. I love what I do and I feel excited and lucky every day to wake up and do what I do.
S: What is the biggest lesson you’ve had to learn so far in your entrepreneurial journey?
S: I have made a lot of mistakes and each mistake was a new lesson I got to learn. The more I learn, the less I realize I know, and that has been humbling. I think the biggest lesson was what to spend my money on. There was a lot of wasted money that if I could go back and spend differently I would.
S: Knowing your background in the hemp distribution and wholesale space, what is the biggest disconnect you see between companies and suppliers?
S: The biggest disconnect between companies and suppliers I think can be the white label companies in between. A lot of CBD companies use white labelers to create their products. The white labelers in the middle typically purchase all the ingredients or create them. The CBD company is paying a flat cost for their product, so they don’t typically know the breakdown of each ingredient cost. That can lead to a disconnect in understanding their cost breakdown and in turn can increase the pricing to the end user.
S: What do you love most about Eossi Beauty and what it has become?
S: I love the community we have created. It is so cool to see my initial vision come to life and to see how many people believe in what we have built. I also really love the places it has pushed me to go.
S: What is the biggest piece of advice you would give to someone looking to build a brand in the CBD/hemp industry?
S: To be scrappy. It is so, so important to question what people are telling you, or advising you to do. Everyone will have an opinion about what you are doing, and you just need to trust your gut and do what's best for you. Ask the right questions and make sure you are deliberate about what you are doing.
S: What are you most excited about for Eossi Beauty?
S: I am so excited about our new products that are in development. We have so many great products on the horizon. In our first year of Eossi Beauty, we had a few issues keeping us from really driving the development forward, which has since been worked out. I am so excited to have a full product line.
S: How do you live your glow every single day?
S: Well first and foremost I use Eossi Beauty every single day and that really helps my outer glow. For me, my day is about waking up and doing good. I feel like if I can go to bed feeling like I accomplished something then I know I am living my glow.
About Eossi Beauty
Eossi Beauty embraces the power of clean and pure botanicals. Derived from nature, our uniquely effective beauty products are created by two women driven by one purpose: to make life brighter—because we all deserve to feel as good as we look, naturally. Our affordable products are carefully formulated with sustainably sourced and thoroughly vetted ingredients, such as plant-based essential oils and broad-spectrum hemp cannabinoid oil that’s independently lab tested for quality and purity. Every day, our founders Shannon and Rochonne are living the Eossi Beauty ethos: create your own dynamic energy, cultivate love, and let your beauty shine.