Black-Owned Lifestyle Brands We're Obsessed With (You Will Be Too After Reading This)

2020 was a major year of necessary change, including the outpouring of love and support for the Black community. Here at Eossi Beauty, we are all about authenticity and inclusivity in all aspects, which bleeds into the types of brands and companies we support. We have taken the time to carefully gather a few of our favorite black-owned lifestyle brands that we’re obsessed with, and by the time you’re done reading this blog post you will be too.

Jane Parade

Image Source: Instagram

We had to start this list out with one of our favorite cannabis lifestyle brands, Jane Parade! According to their website, Jane Parade was founded in Brooklyn, NY in 2018 with the female cannabis consumer in mind. Each of their products and designs is “subtle in concept, with a playful approach” and their mission is to “change the image of women who toke.” Their product lineup is absolutely amazing and ranges from t-shirts and sweatshirts to art prints and keychains. They also have a pretty neat blog that you can check out here!

If you want to check them out and show them your support, head to!

Mary & Main

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Founded by Hope Wiseman, Dr. Octavia Wiseman, and Dr. Larry Bryant, Mary & Main is a medical cannabis dispensary making a difference in the lives of their patients in Maryland. According to their website, their mission is “to provide safe and premium quality products with exemplary and compassionate service to all medical patients who are suffering from a number of chronic debilitating illnesses.” They also “strive to be active agents within our community through social action, cannabis education, and philanthropy to further educate others on the benefits of this alternative medicinal approach to health.”

They truly care about serving their patients and their community to the best of their ability, so if you’re in Maryland definitely pay them a visit! You can find more information about everything they’re doing at!

Highbrow Hippie

Image Source: Instagram

When we discovered Highbrow Hippie, we couldn’t help but become absolutely obsessed with everything they’re doing. Its’ founders, Myka and Kadi, founded Highbrow Hippie as a “conscious lifestyle brand for people who live with awareness and care for themselves and their surroundings.” Located in Venice, California, Highbrow Hippie offers products and services in beauty, lifestyle, and conscious living through their website and their physical location, The Atelier.

To check them out or if you want more information, head to!

Ethel’s Club

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At its’ core, Ethel’s Club is a community for people of color to come together - which is more important now than ever before. According to their website, Ethel’s Club all started with Ethel Lucas, who was a “matriarch figure in a tight-knit Black community whose home offered warmth, laughter, and care.” This belief in “community as a practice” is deeply rooted in Ethel’s Club founder and CEO, Naj Austin. Their mission is inspired by the way Ethel lived her life and they “create healing spaces that center and celebrate people of color through conversation, wellness and creativity.”

To become a member of Ethel’s Club or if you want more information, head to!

Rituals + Ceremony

Image Source: Instagram

Rituals + Ceremony is a home goods and lifestyle store owned and operated by Sarah Williams and honestly, we’re obsessed with everything her store has to offer! They are committed to “sourcing unique items...dedicated to self- care and helping individuals create their own sacred space.” They offer everything from mugs and candles to crystal kits and wall decor! If you’re into “woo woo” witchy stuff like we are, then you’ll love this shop as much as we do!

For more information or to shop their store, head to!

About Eossi Beauty

Eossi Beauty embraces the power of clean and pure botanicals. Derived from nature, our uniquely effective beauty products are created by two women driven by one purpose: to make life brighter—because we all deserve to feel as good as we look, naturally. Our affordable products are carefully formulated with sustainably sourced and thoroughly vetted ingredients, such as plant-based essential oils and broad-spectrum hemp cannabinoid oil that’s independently lab tested for quality and purity. Every day, our founders Shannon and Rochonne are living the Eossi Beauty ethos: create your own dynamic energy, cultivate love, and let your beauty shine.

Come hang with us! You can find us on social @eossibeauty or send us an email at! We can’t wait for you to join our #GlowFam!